And, both platforms also use these numbers to work out other key metrics like ad frequency and ERR. What are impressions on Instagram? Impressions . But in general, they describe two concepts: Reach refers to the total number of people who have seen your ad or content. Reach is the number of people who received impressions of a Page post. It is not the same as people. Understanding Facebook Impressions. Let Facebook find the right people to serve it and don’t do anything that will restrict the ad being shown on the feed.” That’s why StableWP‘s Djordje Milicevic says: “If you want to increase the impressions of your Facebook Ads, you can try using Automatic Placements.” Bad for you, but good for Facebook. As a result, your impressions are usually higher than the number of likes (fans). Reach . Impressions is the total number of times activity related to your Page is seen by people on Facebook, whether they see it organically, virally or via a paid advertisement. On the flip side, as more and more businesses try to tap into Facebook to promote their own brand, it’s becoming a challenge to actually get seen by your target audience in their newsfeeds. If your ad doesn’t generate many clicks, you still pay. An impression count would also add up if a user actually visits your profile to view certain content or views it through Instagram Direct. "Impressions" is the number of times a post is viewed, anywhere on Facebook. If you get charged by impressions, Facebook makes money regardless of whether someone clicks a link in your ad. Ad campaigns focused on earning likes or app downloads can expect to … Facebook Relevance. It’s quick and simple to track these metrics in native insights. Reach and impressions are monitored by Facebook Insights and Instagram Insights. But, so does a … OCPM is Optimized Cost per Mille, which is identical to CPM – paying for impressions, remember – only it takes advantage of Facebook being, well, Facebook. While Facebook wants to serve relevant high-performing ads, if it’s making money from your ad, that ad will keep getting impressions. Clicks and impressions are the essential currency of ads in most places, but Facebook throws a curveball into the mix with OCPM. Impressions vs Reach Impressions and Reach (People Reached) are related but slightly different. Impressions are the number of times a post from your page is displayed. Facebook is able to be in compliance by providing the means to enter and store the minimal information while offering a link to the Business or Organization's official Impressum page. For example, if someone sees a page update in their Facebook newsfeed and then sees that same update when a friend shares it, that would count as 2 impressions. Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions. What Facebook calls “impressions” Twitter used to refer to as “reach,” for example. There is no way to convert the data into real people since one post can be seen twice per person, whereas another may be seen five times per person. Let’s face it, Facebook is a powerful marketing medium, which continues to get stronger. On Instagram, impressions actually represent the number of times that a user has viewed a photo, video or a story while scrolling through their feed on the platform. See the definition and get more information about cpm (cost per 1,000 impressions) for Facebook advertising. If 100 total people have seen your ad, that means your ad’s reach is 100.